A team meeting to create a social media marketing strategy

Social media marketing: A 7-step guide for creating an effective strategy

As per Pew Research, over 76% of Americans use social media sites. Companies must be present where their customers are, and it is on social media. Engagement is greater than ever, and marketers are using it to connect with customers throughout the consumer journey. Businesses’ participation on social media platforms is no longer a choice.

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Marketers in a discussion for a search engine marketing campaign

Search engine marketing: what is it and how to do it effectively?

Have you ever wondered why everywhere you look you see ads?  Whether you look at the Search Engine Results Page, websites, or social media platforms, you’re assured to run into ads. Advertisements are a great way for businesses to improve their online presence and market their products. Search Engine Marketing (SEM) is among the best

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